8 Tools for Competitive Intelligence That Can Give Your Business an Edge
Businesses need to engage in competitive intelligence activities to stay ahead of the competition. This involves gathering and analyzing information about competitors to understand their strategies and weaknesses. By doing this, businesses can develop a plan to differentiate themselves from the competition and emerge as the industry leader.
In this article, we will discuss eight different tools available for competitive intelligence purposes.
1. Owler
It is a competitive intelligence tool that provides insights into the strategies of over one million users. It offers a database of company information, financial data, news articles, and analyst reports.
This platform also has a real-time alert system that notifies users about changes in the competitive landscape. Additionally, the API integration allows users to access data from other business intelligence tools, making it easier to get a comprehensive view of the competition.
2. Ghostery
This competitive intelligence tool helps users understand how companies track them online. It provides insights into the data collection practices of many companies.
Ghostery also offers a privacy-focused browser that blocks third-party tracking cookies and other data collection tools. Users can also receive alerts about new tracking technologies and data breaches.
3. SimilarWeb
SimilarWeb is an intelligence tool that provides insights into website traffic. It offers data on website engagement, traffic sources, and demographic information.
This platform also has a built-in benchmarking tool that allows users to compare their website’s performance to their competitors. SimilarWeb is a great tool for businesses that want to understand their competitors better and make strategic decisions about their marketing efforts.
4. iSpionage
This is a tool that helps users understand the paid search strategies of their competitors. It offers data on keyword rankings, ad copy, and landing pages.
iSpionage also has a free keyword research tool that helps users find new keywords to target. Businesses can use iSpionage’s competitor analysis features to develop an effective paid search strategy.
5. Birdeye
Birdeye is a tool that provides insights into online reviews. It offers data on review volume, star rating, and sentiment. Birdeye also has a tool that helps businesses track their competitors’ social media mentions. This is valuable information that can help businesses understand how they are perceived in the market.
Additionally, Birdeye offers a Reputation Management System that helps businesses manage their online reputation. Businesses can use Birdeye to monitor their competitors’ reviews and make sure they are providing the best customer experience possible.
6. Ahrefs
This is a competitive intelligence tool that helps users understand the SEO strategies of their competitors. It offers data on keyword rankings, backlinks, and organic traffic.
Ahrefs also has a free keyword research tool that helps users find new keywords to target. Businesses can use Ahrefs’ competitor analysis features to develop an effective SEO strategy.
7. Crunchbase
Crunchbase is a tool that provides insights into the strategies of over one million users. It offers a database of company information, financial data, news articles, and analyst reports.
This platform reports on funding rounds, mergers and acquisitions, and business partnerships. It also has a real-time alert system that notifies users about changes in the competitive landscape.
8. Visualping
Visualping is a competitive intelligence tool that helps users understand the visual marketing strategies of their competitors. It offers data on website designs, social media posts, and infographics.
Visualping also has a free tool that allows users to create visual alerts for changes to web pages. This platform is easy to use and has an email notification feature that makes it perfect for businesses who want to track their competitors’ visual marketing campaigns.
About NetBase Quid
NetBase Quid is a platform that offers data on companies, industries, and markets. Businesses can use NetBase Quid’s to monitor their competitors’ reviews and make sure they are providing the best customer experience possible.
