Today, almost all product-based businesses have taken to the e-commerce platform provided by digitalisation to sell their products online. It’s not only businesses but also consumers who are increasingly making the shift to online shopping.
This change in consumer behaviour has made the online markets highly competitive and created the need for ecommerce firms to be fast on their feet to adapt to the changing consumer demands.
Last week, I was buying prescription eyeglasses online. Initially, I was hesitant but after surfing for a short duration, my perception changed completely. I was overwhelmed by the hassle-free experience provided here.
I did not only have the option of submitting my existing prescription but also had the option of a free eye test. I even had the option of getting my existing pair of glasses reglazed – to keep it more affordable – by using the reglazing glasses service. However, the most amazing part was the user-friendly website, making my shopping experience all the more memorable.
Here are a few effective tips to make your ecommerce website user-friendly.
An eye-catching homepage
The first point of interaction between you and your potential customers is the homepage of your website. So, it’s imperative that you make it engaging.
You also need to bring about a personal touch that exists in the case of brick-and-mortar based physical stores. And it would be most effective if you do it through the homepage. You can use the homepage to highlight your story and vision, in a way that is creative and connects with the public. Also, you can use images, animations and videos to make your homepage more interactive.
Your primary aim with regards to the homepage should be to create happy and satisfied site visitors. This doesn’t mean that you don’t focus on generating sales. An effective way to achieve sales is to add all your best selling products at the homepage. You can also highlight the offers and discounts, but keep in mind that you don’t go overboard with them.
You may have the best quality products at reasonable rates, but how do you ensure that these are easily accessible to those who come to your site, especially for those who are looking for something specific? This is where a facilitative site navigability can do wonders.
A search box is mandatory. You can enhance it with the sort and filter features. This will help the visitors of your site to easily arrive at something specific. Your products should be categorised not only under categories that people are most likely to look for but also under the less likely ones, to cater to each and every visitor.
What’s your USP?
USP stands for Unique Selling Proposition. You must have your own USP. You need to find an effective way to take it to the public.
While looking for prescription glasses online, which I have already mentioned above, I landed on the site of Specscart – a Manchester-born eyewear startup in the UK. What really fascinated me was the way in which they have highlighted their USP. Specscart delivers glasses next day after you place the order. They have taken this to the public in an outstanding way, by keeping it natural and not going overboard.
Whatever may be your USPs, let your site visitors know about them in a way that is interesting and creative.
These are some of the most effective tips that you can rely on in making your website user-friendly, making your business grow at a faster pace.